What makes a company successful?
The collection of the latest views on management produced the following ratings:
1. A bias toward action to do, repair, try
2. Simple form and staff a little
3. Continuous contact with the consumer
4. Untnk operational autonomy encourages a spirit of
5. Pressure on the key business
6. CAN DO attitude
7. Commitment to achieving customer satisfaction
8. Flexibility in meeting special requests (Can you send ini' day-"yes", - "no" - "sorry", his truck was leaving, too busy ", etc..)
9. Responses to the specific request
10. The things that are very good (outsome) if necessary
11. Place the gift in the service
12. Monitor competitor activity
13. Tread new technology
14. Be the best
15. Centered on customer service
They may also be added to the theme of policy-'tetaplah 'or' core business' Be the most complete
Make your business as a:
• Most thorough
• Have the best preparation
• The highest profile Memliki
• A benchmark is a measure of other competing businesses
Also:
• Do not follow the criteria of life-created criteria for that!
• Design your products with better
• Display the better
• Provide better instructions
• Provide better support sales
Time Management
"I hope I get time, to attend Ma ¬ najemen Time"
1. Time management has three components-the need to:
• priorities are established
• use the reality of scheduling or programming
• learn to make policy decisions and act in accordance with the keputasan
2. Effective time management to:
• plan and organize your priorities
• what the most important things to do today?
• What should be done today?
• Register based on the sequence in the daily agenda or a piece of paper
• And do according to the sequence
3. Managing priorities
Classify the tasks of the group, such as:
Category A-priority, requiring your personal attention
Category B-important, but not a top priority
Category C-can be done after the completion of the category A and B
Category D-Delegate to others
4. Many small business managers consider important things:
• Open letter
• Working with jobs in connection with the day-to-day banking
• These things are part of the normal things that can and should be delegated to a person who is responsible for the administration
5. Allocate regular time each day for certain tasks, for example:
• Meetings, meetings
• Interviewing
• Correspondence
• telephone conversation in and out
6. Are you proactive or reactive?
• Do you spend hours to extinguish the fire? (Reactive)
• Or fill in the time to plan and achieve the target? (Proactive)
7. Fixed focus
Look at the job a priority, do not be fooled Menger jakan else ¬
• Handle documents just once
• Disconnect the requested action and act in accordance with the decision
• Do not deal with documents every day for weeks
Success is on the Development of Service Quality. This involves:
• Trustworthiness
reliable and consistent
• Responsive
willing and sprightly
• Competent
skills and knowledge
• Access
easily accessible
• Polite manners
polite, attentive, respectful, friendly
• Communication
understandable and accessible
• Credibility
honest, and trustworthy
• Security
not dangerous, risky, or doubt
• Understanding
understanding customer needs
• Return
proof of service
• Focus, focus, focus
• Meet Quality Standards Manajamen Total or planned to fulfill the demand
Risk
1. Laughter seems foolish risk.
2. Mengisak risk seems icky.
3. Merggapai other people at risk of involvement.
4. Mengekspersikan feeling you present yourself at risk of sebenarnnya.
5. Life mortality risk
6. Hoping to break expectations of risk
7. Trying to risk failure
8. But the risk must be taken because the greatest hazard in life is not a risk
9. Chained by the certainty, he was a boy: he had sacrificed his freedom.
10. Only those who have resikolah free.
What if We Raise Prices?
Many companies use price as an taktilk keberhasil ¬. They are lowering prices to compete with competitors' prices. This can be a vicious cycle that reduces the margin keutungan all companies.
What if the company raise prices?
Staff penjalan may be protesting just how much business will be harmed significantly only in the night because it does not use price to follow the pattern of 'me too'
Imagine a hypothetical case when the product is sold $ 100 with a variable cost of $ 75 and thus have a contribution margin of 25%. Management wants to raise the price by 15%, protest against all of our sales staff convinced that sales volume will fall. Sales manager called by management to calculate how much business is lost with the proposed price increase, and then asked the team to provide sales figures report estimates.
In time, the sales manager submitted that the average management, sales volumes will fall by 22% to 15% increase. Managers have the numbers to make simple predictions.
It multiplies the value (100). With an average price increase (15) for 1500 results. It divided the percentage of contributions (25). Plus the percentage increase in prices (15), resulting in price increases to 40. For 1500 the 40 and the result is the loss of a critical volume of 37.5%.
So, sales will decrease by 37.5% higher than expected sales staff, before the profits from these price increases to achieve breakeven.
This means, of company sales will fall 37.5% increase in profits before it reaches the breakeven price.
The formula is:
X = decrease or increase in the percentage of the price
C = The percentage contribution
100 times X divided by X + C = CVL (critical volume loss = volume loss of critical)
as an equation to measure when you want to cut prices,
100 times X divided by C - X = CVG (critical turnover volume)
Image
The first impression is very important and really counts. What kind of image that has been or will be projected by the company or your new product? Appearance and the way the company and the pro ¬ citrra duk you can and probably will, have a significant effect in increasing sales.
- Do you have a store or kiosk TOTAL CONCEPT?
- How is your product packaged?
- Can you improve the product packaging
- Does your business have a company brochure to attract, what you can do on your prospective clients?
- Does it show the experience, skills, qualifications, product, service, warranty, specialty, features, benefits your company?
Consider this!
Times when consumers open letter attacking or receiving promotions from perushaan literaturr you:
• Is it better displayed and printed on good quality paper?
• What is your company and products are well represented?
When a customer receives the invoice from your company:
• Is it easy to read and understand?
• Is it easily recognizable in the other pile of invoices?
• What it looks encouraging consumers to pay?
Do you use the reception area to:
• Highlight your company and product display
• display of special qualifications
• display of trade and industry awards
• display company literature
- What you can bring a better image?
- How much do you spend to bring a good image ebih yangl?
Lessons From the Past
This was in 1973, what would you invest? Would you support the idea to investors?
• Store personal computer
• Place a plastic garbage wheeled
• Drink bottle
• Public telecom
• Workshops
• Specialist workshops
• Business Franchise
Why are the ideas in the work?
• Focus, nengidentifikasi market needs, da to provide the needs in the form received by consumers
• red thread of all these businesses are operating in a specialist product that is sent with the good and easily accessible
Marketing Audit
Initial questionnaire
You actually have any business?
• What are your business goals?
• What are your personal goals?
• Aria the strength of your business'
• What weaknesses?
• What is its advantage?
• What the threat is there now and in the future?
• Is your business seasonal?
• Do you follow up with customers asking if they satisfied?
• What is your average sales day-to-day?
• Is there a product that stands out more mengun ¬ tungkan than others?
• Is there a product that stands out about mengun tungkan ¬?
• What are the critical issues currently affecting your business?
• Advertising?
• Campaign?
• Distribution?
• Services that will be a special advantage?
What makes you competitive?
• Position?
• The price?
• Attention?
• Quality?
• Uniqueness?
• Experience?
• Contact Us!
• The terms of payment?
• Warranty?
Other considerations:
• What your competitors mernbuat stand out?
• Who needs you?
• How to assess your customer?
• How consumers evaluate your competitors?
• Do you offer discounts?
• What new products can you offer? What is it?
-10 Advertising items Kiat
• What are you advertising?
• What should be the central message?
• What is the appropriate kooperatifnya ad?
• Should you use the same ads in all media?
• What are the ads that attract and hold attention?
• Does the ad have a headline that interesting?
• NEW, FREE is a great brother-words for operating ¬ nakan on your copy.
• Some images and garnhar added attraction.
• Selection of media is very important.
• integral promotion of what you can do sabagai supporters?
Old rules
The best contacts with potential buyers are personal contacts.
New Rules
The best contact with the buyer is an effective shock.
Innovation
Innovation that makes the change effective on the industrial structure, especially if the industry if the industry and its market by a pro ¬ di'dominasi producers or suppliers are very large, or by only a few manufacturers only. Even if it is not really a monopoly, a producer and supplier of large and dominant and has experienced unparalleled success over the years, tended to be arrogant.
Where Will You Meet?
You will go to foreign cities to meet new people and ¬-person, for the first time, are interested in doing business with you.
As a businessman, as usual, you have little money and unable to stay at five-star hotel you are staying lived in a cheap motel on the outskirts.
Those who would you temuii for the first time can be very important to your business and a necessity for you to bring 'the right impression' at this meeting. It is clear that the people that you meet will be meng ¬ measure you, and will leave this meeting with me ¬ nyimpan impression that just got.
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ENTREPEANUR SUCCESS
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