WHAT'S NEEDED FOR DEALING WITH FAILURES

Prospective entrepreneurs should be prepared to fail. Know meaning of failure. Without schools of philosophy, do not think would take the path to entrepreneurship. Reason, there is successful in his efforts, there is not yet successful. Employers know that the "failure" is not the end of the game and not be afraid to experience it. He realized with courage, that can only cope with something that is not likely to succeed.

At risk, is a combination of hard work, ingenuity, prudence, vigilance and preparedness reading opportunities failure or success. Happy ending is a successful endeavor. This is achieved, of course after passing success for small successes, such as success removing the difficulties and dangers. This process built from birth all the potential seriousness of an entrepreneur. That way, he changed the 'defeat into victory ", a process that small chance of accomplishments without mental readiness face failure. If you're not prepared to fail, better not pursuing this path. In fact, mengimpikannya course, do not!

Every failure is a lesson that encourages entrepreneurs to try new approaches that had never tried before. For a true entrepreneur, 'Dare to Fail' means "Dare to Learn '. By failing and by learning, entrepreneurs grow into a better person and learn how to create real wealth. Although employers have lost the wealth of material they were getting, they know how to create all the wealth that anymore. The lessons are never lost. Conversely, those who have never experienced a difficult journey and find a property with ease, will not know how to create wealth when they lose. In other words, they are not fail will not know the riches true.

Sparkling material, in community social life and even the all objects (materialistic), acquire more high rating. Conversely, anyone experiencing a failure, have got social stamp as humans who have lost their price. The looser the business, often a figure who faces a turning point in social attitudes to it. In the past, when it was glorious, his many associates and colleagues, after failing in his efforts, nearly all associates and colleagues who used to support it, a faint smile ramahnya, even invite partners, lost it! As a result of this viewpoint, many an entrepreneur who Traumatic against failure. Here, "early death" the seeds of entrepreneurship. All parties must change his attitude: push society into those who helped build the courage to many people in respect for the efforts of people achieve success in business. Failure or success, not be the only reason to appreciate or underestimate entrepreneurs. Of course, while still transferring the attitudes wise, that in every failure there is always a valuable lesson. A wise man said, "success is just the last foothold of the ladder failure.

We need to encourage people to dare to take risks. This requires a very different mindset. For us, it means ignoring rules that have been accepted well for 30 years. Lee Kuan Yew, former Prime Minister of Singapore Required For Facing Failure

There are a lot of discussion about the tips deal with success. But for us, just as importantly, to prepare a number of issues to deal with failure! Billy P.S. Lim, world-class motivator based in Malaysia, had asked to participants in training was about one issue attractive. 'Why do people will sink when falling into the water? "

Various answers are given but most often is "He can not swim." Those present surprise, because Lim blamed the answer. Those present thought, Lim joking. To convince them, Lim gave examples of incidents of drowning in water as deep as three inches. Finally, he told the answer, who would he give to you now. We quote the opinion of Lim: "People drowned because he lived there and not move him to another place.

So? How many times people fall does not matter. The important thing is his ability to bounce back every time you fell.

its size, Risen More

Do not measure someone by counting the number of times he fell down, measure it with a couple of times he could rise again. Someone who is able to bounce back after the fall, will not despair. Pathetic, heard that many people like them, after failing once or twice, chose to settle there and eventually die as a real person who failed, fell down, and not rise again.

Is the quality of ourselves will help us bounce back after falling? The quality of yourself is something that I should mention, because if not, the meaning of this book is perfect.

"Nothing in this world who could replace him. Bakatpun not: There are so many talented people who are not successful. Kejeniusanpun not; genius who has almost become a success not derision. Pendidikanpun not; the world is full of educated people. Only the willingness and fortitude are the most powerful. "

Yes, fortitude, namely the ability to rise again for the umpteenth time after a crash. In a collision between the river and rocks, the river water always wins not by strength but by perseverance. How far you fall does not matter, but it is important how often you bounce back.

If you can keep trying after three failures, you can consider yourself to be a leader in your work now. If you keep trying after a dozen failures, this means growing seed of genius within you. Like Thomas Edison, when asked how he could survive after thousands of unsuccessful attempts? Bulb inventor and founder of world-class company, General Electric is answered,

"I have not failed, but 9994 finds the wrong way and the only one that worked. I am sure will be successful because it has run out of a failed experiment. "

Colorado River flows continuously brave, gave birth to the Grand Canyon. Diligent Charles Goodyear, produce tires that allow vehicles speeding. Tabahnya led Wright brothers airplane. Bethoven, fill the world with inspiring music, poetry by John Milton produced a soothing beautiful, brave woman blind Helen Keller, gives hope to all people with disabilities, fortitude Abraham Lincoln made him elected president. And, sure, Thomas Edison, give us the electric light. Success depends on the strength to survive. Less brave is one reason people fail in business, politics and personal life.

Every successful person that success just being outside when it is confident his idea will work. "

Dr. Napoleon Hill

Interesting Wisdom, Do not Give Up

You grow into more mature and wise. Once you bear the failure personally. When you begin to wrinkled skin in line with travel age, you tend to learn from mistakes - your fault

Chonng Cheong Kong

Put simply, failure is unexpected situation that requires transformation in something positive. Do not forget that the United States is the result of total failure. Since Columbus had wanted to find a way to Asia.

Eugenio Barba.

Anticipating disaster early on, the characteristics of an entrepreneur. Do not let pride and sentiments influence your decisions. An idea failed, are there lesson time to bounce back to chasing your next targets.

Babe Ruth, the famous baseball player, not only scored 714 home runs, but he also never missed (strike out) 1330 times.

Ray Meyer, the legendary basketball coach at DePaul University, has led his team won the 37th season of competition. When his team lost, after his victory that the 29th, he was asked how he felt. 'Awesome! "He said. "Now we can concentrate on how to win the game instead of thinking about this defeat."

Failure, do not leave it as something final. A true entrepreneur, looking at failure as a beginning, a springboard for renewing their business performance in the future. Leaders do not spend time thinking about failure.

To trigger your mental readiness, we learn from the story of an IBM executive who has a bright prospect. He had just made a mistake that cost the company millions of transactions dollars. Thomas J. Watson, founder of IBM, calls the young executive to his office. Spontaneous executive said.

"I knew you would ask me to resign, is not it?"

"You do not need to worry. We just spend millions of dollars to educate you! "So said Watson.

Companies like ours have to create an atmosphere where people are not afraid of failure. This means that we create an organization where failure is not but fear ditoleri only convey the idea was criticized as too stupid eliminated. If not, then many people who feel anxious and uncomfortable. And brilliant ideas with huge potential will never spoken and would never be heard. Failure can still be tolerated as long as it does not become a habit.

Michael Eisner, Disney Corp..

So? Yes, failure is not doom a business, but do not miss it. Moreover, a "habit". Work that can be done, the more limited sources of funds, you should get wiser. understand it, when to minimize losses.

When the Fall, Rise Hurry

In the world of work, called the real problem is an opportunity waiting and loading.

Henry J. Kaiser

'To me, the Asian crisis has been terminated upon the commencement of competition to get a hotel Regent of Bangkok in March 1999. After passing through tough times during the two previous years, I suddenly decided to take a Ferrari race in France as well as compete in the ring with Goldman Sachs Co.., One of the world's largest investment bank. "

William E. Heinecke, conglomerate Thailand

The reader, when many conglomerates went bankrupt and banks have failed in Thailand, seven hotels owned by Heinecke, fast food restaurants and other companies continue to try hard out of the crisis and trying to gain profit in 1998. Although many analysts predict about economic growth in 1999 and test the Thai baht, not many companies can match the ability of business groups Heinceke.

Fantastic, the hotel Heinecke has increased 24%, 246 restaurant business groups attracted more than no less than five million customers! In 1997 the company suffered losses Heineke 1 billion baht, but a year later the three companies that have gone public, the net profit 500 million baht, in the first quarter of 1999, its profit even more.

Not sure, failure, just a sharp bend which demands "vehicles" effort, a little slow, then in front, so to see "a smooth road of opportunity", you can redeem it with a higher speed. Heinecke Business in Thailand, today is really to have recovered.

Regent Bangkok, one of the largest hotels in Asia, occupancy levels remain high. At that time, Regent under the control of several companies that are experiencing financial difficulties and managerial as well as other companies in Thailand so they try to sell shares of Regent. Regent is owned by Rajadamri Hotel Company, which later 32% owned by a Japanese company that has gone bust, represented by a large Japanese bank.

There's more other factors are more important. Rajadamri Hotel Company also has a 26% stake owned five-star hotels Heinecke, in Northern Thailand, Regent Chiang Mai. Heineke reluctant to sell it to a stranger because he did not want any foreigners control the land sacred. Heinecke for, took part in the ownership of shares sold Regent of Bangkok in early 1999 is an appropriate action, after he already owns almost 29% of Regent.

What about crossing Heineke said his business is full of corners in this time of crisis?

"This is a competition where I had to let out all the strategies and skills I've learned: trust your intuition, using an established network of contracts, using a number of experts and plan strategies in a rapidly changing situation if observed, this competition is a microcosm of all strategies . I tried to test my ability with opponents really tough. Goldman Sachs, one of the strongest investment group in the world, is the largest individual shareholder of Regent Bangkok, but that does not mean they could do as he pleased. I think for someone who did not graduate college, this result is quite satisfactory ".

When Everything Fails

Diligent, took all power, and still fail. What do we do?

When the failed override, although tired and disappointed, do not turn off your creative energy. Keep thinking creatively. Improve existing products, or produce new products or new businesses who may not have been unthinkable.

Do not be fixated on career and skills possessed, which for too long relied on the environment in which we grew up or during this struggle. Sometimes when someone fails after trying to exert strong and full power for so long, maybe it was time to review the field that was involved and judge whether he was able to get what cool them in the field.

Many ways to achieve the goal of life. Much faster or slower than others. Much less risky but more slowly than others.

Our advice, do not be too stiff to say that you can not change. We own, often change with developments in the put and stimulation conditions around us. Without it, how could we put together a book, give enlightenment to many people?

Sometimes in life we are forced to pursue different business sectors and we must adjust all the skills and talents that we do not get from the fields of business in the past. And then? Distributes power in new business fields. Perhaps, we are forced to learn new skills, as a consequence of the all-new challenges facing it.

Have you ever wondered how the Japanese people recovered from the devastation of World War II to become economic entrepreneurs who excel today? Previously, Japan was considered a cheap products, not quality, and other bad stigma. But now, it's hard for us to live without goods made in Japan in our homes. It is not only applicable in our country alone, but even in the whole world.

Japanese people did not invent the car. Not even a camera, a refrigerator, television, air conditioner, washing machine, vacuum cleaner, the movie or the system of high quality audio device. They did not create many objects. when what they do "just" imitate.

Itself: imitation Japanese style ", full of important messages to potential entrepreneur. There was a process of perfecting tirelessly, until finally "clone" better than the original! They use the "creativity" to perfect his existing goods. No one denies, Japan achieve success. Entrepreneurship culture thrives there, spread over the world.

If you realize that you are unable to reach your goals in a work where you have been trained to do, train or equip yourself with a job that gives an opportunity to earn a better future. Do not hang yourself on one skill only. As human beings, God gives us the ability to learn new skills and entering other businesses. Do not "living-dead" you hang on just one area. Other people can be successful. You certainly can, too. just that, there is a quickly achieved, there is still complicated.

"Do not be ashamed of failing, ... like Christopher Columbus."

Know what would you do, do and do not be put off again. If you make a mistake, make a great mistake. As one who arrived at a crossroads, and asked, "Which direction should I go to, that direction or doing here?" Just go! Choose a direction and go. The element of time must exist. Everything has a reasonable time and place. "

Gum Rutt

Look left-right you are. Product of China, flooding the country. Imagine, like what ten or twenty years ahead? Will we accept this as an "economic necessity"? Do not you start thinking the opposite? You can!

Entrepreneur: Creativity Never Stop

If you dare showing different, it means you have an entrepreneurial spirit .

QUOTATION above, it is possible, inviting smile of understatement. Period, a different course, to be a feature of life entrepreneurs. The sentence was excessive. Readers, the entrepreneur himself is a unique world. That is why the entrepreneur or the entrepreneur is required to always be creative all the time. With creativity, not impossible to prove that he really has a stunning image of independence that many people. Therefore, he is admirable and subsequently followed.

Being a creative entrepreneur in the current economic crisis, of course, very serious challenge. Anyone who tried to jump into the creative entrepreneur, he had to work 24 hours a day, 7 days a week. This still must be running at least for a period of approximately two years first. A new round of heavy fighting endlessly with various physical and psychological pressure.

Modern business? Moreover! He may say, impossible to exist and thrive without the ability to create something new each day. Think creatively every day. Where did he come? From anywhere, from anyone. Your social interactions, become stimulant emergence of innovative ideas. Indeed, not easy to bear something completely original or new. It might, he is a combination of "new touch" in the works that already exist. The impression, accentuating the design, modification, is part of the creative process.

Who owns this capability? Is it only certain privately owned? Decisive, we say: no. In essence, we are all creative. Of course, with the quality and quantity vary.

Creative ability is distributed almost universally to all people on this earth. Creativity, like a spring, do not let the source dries up. In order to remain runny, continue to dig, so that "creativity springs" we still watery.
Raudsepp, researchers from Princeton Research Inc..
Creativity: The requirement in Entrepreneurship

Do not stick just to see glittering change! You, one of the few people who could bring something new! Think of this as a habit. Since you live in a century of creativity. Creative is the key to winning the competition. There are many concepts of creativity. One of these, take inspiration from the world of music, exactly, jazz music. In jazz, there is a term hour session, when musicians do not play certain songs, but his instrument without bound steady chord songs, free-flowing course. Jamming, John Kao poured inspired his theory in books that have circulated in the Indonesian language, "Jamming: The Art and Discipline of Business Creativity."

If the jamming could tickle ears with beautiful music, any business, is very likely to take alternative steps outside the normal force. The result, like jamming in jazz, remains "rhythmic and pleasant." That analogy theory of Kao in the business world.

Jamming in the business, is a creative effort. There is imagination, creativity totality, absorbing-fluorescent glow inspiration from everywhere. From there create creative ideas in business development. Who 'sparring partner' of an entrepreneur in exploit their creative ideas? He could be a fellow entrepreneur, even though there's nothing wrong with other people who are very different from the world of work (not an entrepreneur).

Work "completely routine", "obedient grip", the highest decision making level, especially as the central business attitude towards reality, believed to be a dangerous attitude for business continuity. Routine, standard-grip, became shackles for advancement. However, make no mistake interpret. Management creativity, not the "anti-rules". Certain rules, should still exist, but its existence is not the creativity. There are "extreme" in the case of this renewal. For example, computer hardware manufacturer of the worldwide, Intell. Intell, periodically they are always destroying old products after manufacture of new product team creativity results. Similar measures, though "by chance" experienced companies. As soon as new products emerge, old product of Unilever "automatic" defeated its own new product.

If there are examples Intell and Unilever in this section, two of the big corporate world, true creativity is not a large corporate monopolies. In the small business sector too, creative ideas emerge from the contemplation and conversation about things that had never occurred. Precisely in kecillah effort, creativity should be developed, because it is usually small businesses, have had little human resources. This point is so small businesses are relatively more compact its people, so that the transfer of new creativity can quickly flatten. In small-scale business creativity shorter track transfers. An innovator in the short tempo he can just transfer the new finding to all persons who work with him. Not impossible, the process of transferring the new findings, as well as can trigger the growth of creativity.

Responding flexibly Opportunities

If you fall into class of people who always wanted to know, then be able to see an event and experience to serve as an opportunity, where others do not see it, then have the courage to think creative and innovative, be prepared you to become an entrepreneur.
Many examples can be given to show us, that nothing that is not possible entrepreneurs. Remove any idea or your idea, do not be afraid slighted or insulted people. 'Crazy idea' which you submit, may be a time to invite the admiration of many people. Once you begin to reap success, only then people will be humming, "Why is it not occurred to me long ago, huh?"

If you dare to be different, it means you are minded entrepreneurs. I accept the opinion that said the success of entrepreneurs like the patience and peace of mine to pursue an acrobatic actor thin to get to destination. He does not spend his time with feelings of worry, but the concentration is fixed on the goal. No less important, not ashamed of the mistakes that we made. An entrepreneur does not like mistakes, but he still will accept it as long as it can provide valuable lessons. He must be able to get away from situations that almost impossible to overcome. In the current global era, the business that we run almost 90% is not exactly as planned.

Therefore, we must be flexible with the plan we have created. Be prepared to move from one plan to other plans. An entrepreneur should not be too easy to despair. He must be confident with his creativity. There is always a way never imagined before.

Creative Process entrepreneurship
We dared to think creatively.
That means we have dare to take risks

ONE OF our duty as entrepreneurs, in addition to interpersonal skills, leadership, and managerial, should also be able to do creative tasks. Kreativitaslah, important elements exist and the development of a business. for entrepreneurs, as if no day without creativity. Time for us to continue to be creative. Especially, if in the previous section, often referred to extraordinary rates of growth of entrepreneurship in the United States, in Indonesia itself, the diversity of businesses as well as the number wirausahawannya, yet as much as in the United States or other countries.

In the United States for example, there are businesses that are still scarce and not yet popular on Indonesia, namely leasing business clothes and baby gear. So actually many kinds of business that we can do, if we want to creatively. In any case, we must be creative? Be creative in some ways, among others, select the business type and choose the time to start.

Therefore, do not hesitate to create conditions that allow each element can be creative. Make every corner, every mood in your business, conducive to the emergence of creative ideas. Creativity itself, it requires a process, namely the creative process. So initially, it is necessary preparation for the creative, albeit informal. Live, how do we own a working atmosphere is creative.
In the process, it also takes creative turns out our concentration. In fact, that often happens, when we do the concentration, even at a stalemate. Consequently, we can not do anything about it, and gradually became frustrated. And, really frustrating, is part of the creative process itself.
In this condition, in my opinion, we should not give up or despair. Do not stop there. Rest assured, in time, insight or illumination will appear. Then, we go through the creative process next: the incubation or settling into the subconscious. At the time, namely on the condition that was not intentional, could have emerged of illumination that means we have discovered a creative idea.

Important step in this process or run a creative idea into concrete terms, for the progress of our business. Even in our opinion, for the sake of customer satisfaction too, need a creative approach. Creative, also look for keywords in the affairs of the capital or fund business development, increased production, improved design, marketing, and so forth.

Creative people, are those who dare to take risks. Just live how much actual quality of creativity that will affect business risk you run. In fact, anyone who dared think creatively, meaning he had dared to take risks. We also believe, only the entrepreneurs who dare to take risks is what business can progress forward, both for current and for the future.

ENTREPEANUR SUCCESS

What makes a company successful?

The collection of the latest views on management produced the following ratings:

1. A bias toward action to do, repair, try
2. Simple form and staff a little
3. Continuous contact with the consumer
4. Untnk operational autonomy encourages a spirit of
5. Pressure on the key business
6. CAN DO attitude
7. Commitment to achieving customer satisfaction
8. Flexibility in meeting special requests (Can you send ini' day-"yes", - "no" - "sorry", his truck was leaving, too busy ", etc..)
9. Responses to the specific request
10. The things that are very good (outsome) if necessary
11. Place the gift in the service
12. Monitor competitor activity
13. Tread new technology
14. Be the best
15. Centered on customer service

They may also be added to the theme of policy-'tetaplah 'or' core business' Be the most complete

Make your business as a:
• Most thorough
• Have the best preparation
• The highest profile Memliki
• A benchmark is a measure of other competing businesses

Also:
• Do not follow the criteria of life-created criteria for that!
• Design your products with better
• Display the better
• Provide better instructions
• Provide better support sales

Time Management

"I hope I get time, to attend Ma ¬ najemen Time"
1. Time management has three components-the need to:
• priorities are established
• use the reality of scheduling or programming
• learn to make policy decisions and act in accordance with the keputasan

2. Effective time management to:
• plan and organize your priorities
• what the most important things to do today?
• What should be done today?
• Register based on the sequence in the daily agenda or a piece of paper
• And do according to the sequence

3. Managing priorities
Classify the tasks of the group, such as:

Category A-priority, requiring your personal attention
Category B-important, but not a top priority
Category C-can be done after the completion of the category A and B
Category D-Delegate to others

4. Many small business managers consider important things:
• Open letter
• Working with jobs in connection with the day-to-day banking
• These things are part of the normal things that can and should be delegated to a person who is responsible for the administration

5. Allocate regular time each day for certain tasks, for example:
• Meetings, meetings
• Interviewing
• Correspondence
• telephone conversation in and out

6. Are you proactive or reactive?
• Do you spend hours to extinguish the fire? (Reactive)
• Or fill in the time to plan and achieve the target? (Proactive)

7. Fixed focus
Look at the job a priority, do not be fooled Menger jakan else ¬
• Handle documents just once
• Disconnect the requested action and act in accordance with the decision
• Do not deal with documents every day for weeks


Success is on the Development of Service Quality. This involves:

• Trustworthiness
reliable and consistent
• Responsive
willing and sprightly
• Competent
skills and knowledge
• Access
easily accessible
• Polite manners
polite, attentive, respectful, friendly
• Communication
understandable and accessible
• Credibility
honest, and trustworthy
• Security
not dangerous, risky, or doubt
• Understanding
understanding customer needs
• Return
proof of service
• Focus, focus, focus
• Meet Quality Standards Manajamen Total or planned to fulfill the demand

Risk

1. Laughter seems foolish risk.
2. Mengisak risk seems icky.
3. Merggapai other people at risk of involvement.
4. Mengekspersikan feeling you present yourself at risk of sebenarnnya.
5. Life mortality risk
6. Hoping to break expectations of risk
7. Trying to risk failure
8. But the risk must be taken because the greatest hazard in life is not a risk
9. Chained by the certainty, he was a boy: he had sacrificed his freedom.
10. Only those who have resikolah free.


What if We Raise Prices?

Many companies use price as an taktilk keberhasil ¬. They are lowering prices to compete with competitors' prices. This can be a vicious cycle that reduces the margin keutungan all companies.

What if the company raise prices?
Staff penjalan may be protesting just how much business will be harmed significantly only in the night because it does not use price to follow the pattern of 'me too'
Imagine a hypothetical case when the product is sold $ 100 with a variable cost of $ 75 and thus have a contribution margin of 25%. Management wants to raise the price by 15%, protest against all of our sales staff convinced that sales volume will fall. Sales manager called by management to calculate how much business is lost with the proposed price increase, and then asked the team to provide sales figures report estimates.

In time, the sales manager submitted that the average management, sales volumes will fall by 22% to 15% increase. Managers have the numbers to make simple predictions.
It multiplies the value (100). With an average price increase (15) for 1500 results. It divided the percentage of contributions (25). Plus the percentage increase in prices (15), resulting in price increases to 40. For 1500 the 40 and the result is the loss of a critical volume of 37.5%.
So, sales will decrease by 37.5% higher than expected sales staff, before the profits from these price increases to achieve breakeven.
This means, of company sales will fall 37.5% increase in profits before it reaches the breakeven price.

The formula is:
X = decrease or increase in the percentage of the price
C = The percentage contribution
100 times X divided by X + C = CVL (critical volume loss = volume loss of critical)
as an equation to measure when you want to cut prices,
100 times X divided by C - X = CVG (critical turnover volume)

Image

The first impression is very important and really counts. What kind of image that has been or will be projected by the company or your new product? Appearance and the way the company and the pro ¬ citrra duk you can and probably will, have a significant effect in increasing sales.
- Do you have a store or kiosk TOTAL CONCEPT?
- How is your product packaged?
- Can you improve the product packaging
- Does your business have a company brochure to attract, what you can do on your prospective clients?
- Does it show the experience, skills, qualifications, product, service, warranty, specialty, features, benefits your company?

Consider this!

Times when consumers open letter attacking or receiving promotions from perushaan literaturr you:
• Is it better displayed and printed on good quality paper?
• What is your company and products are well represented?

When a customer receives the invoice from your company:
• Is it easy to read and understand?
• Is it easily recognizable in the other pile of invoices?
• What it looks encouraging consumers to pay?

Do you use the reception area to:
• Highlight your company and product display
• display of special qualifications
• display of trade and industry awards
• display company literature

- What you can bring a better image?
- How much do you spend to bring a good image ebih yangl?

Lessons From the Past

This was in 1973, what would you invest? Would you support the idea to investors?
• Store personal computer
• Place a plastic garbage wheeled
• Drink bottle
• Public telecom
• Workshops
• Specialist workshops
• Business Franchise

Why are the ideas in the work?
• Focus, nengidentifikasi market needs, da to provide the needs in the form received by consumers
• red thread of all these businesses are operating in a specialist product that is sent with the good and easily accessible

Marketing Audit

Initial questionnaire
You actually have any business?
• What are your business goals?
• What are your personal goals?
• Aria the strength of your business'
• What weaknesses?
• What is its advantage?
• What the threat is there now and in the future?
• Is your business seasonal?
• Do you follow up with customers asking if they satisfied?
• What is your average sales day-to-day?
• Is there a product that stands out more mengun ¬ tungkan than others?
• Is there a product that stands out about mengun tungkan ¬?
• What are the critical issues currently affecting your business?
• Advertising?
• Campaign?
• Distribution?
• Services that will be a special advantage?

What makes you competitive?
• Position?
• The price?
• Attention?
• Quality?
• Uniqueness?
• Experience?
• Contact Us!
• The terms of payment?
• Warranty?

Other considerations:
• What your competitors mernbuat stand out?
• Who needs you?
• How to assess your customer?
• How consumers evaluate your competitors?
• Do you offer discounts?
• What new products can you offer? What is it?

-10 Advertising items Kiat

• What are you advertising?
• What should be the central message?
• What is the appropriate kooperatifnya ad?
• Should you use the same ads in all media?
• What are the ads that attract and hold attention?
• Does the ad have a headline that interesting?
• NEW, FREE is a great brother-words for operating ¬ nakan on your copy.
• Some images and garnhar added attraction.
• Selection of media is very important.
• integral promotion of what you can do sabagai supporters?

Old rules
The best contacts with potential buyers are personal contacts.

New Rules
The best contact with the buyer is an effective shock.


Innovation
Innovation that makes the change effective on the industrial structure, especially if the industry if the industry and its market by a pro ¬ di'dominasi producers or suppliers are very large, or by only a few manufacturers only. Even if it is not really a monopoly, a producer and supplier of large and dominant and has experienced unparalleled success over the years, tended to be arrogant.

Where Will You Meet?

You will go to foreign cities to meet new people and ¬-person, for the first time, are interested in doing business with you.

As a businessman, as usual, you have little money and unable to stay at five-star hotel you are staying lived in a cheap motel on the outskirts.

Those who would you temuii for the first time can be very important to your business and a necessity for you to bring 'the right impression' at this meeting. It is clear that the people that you meet will be meng ¬ measure you, and will leave this meeting with me ¬ nyimpan impression that just got.